Three top content marketing tips for start-ups

When it comes to marketing, deciding what options to try and how much to spend is enough to make any start-up business queasy.

Content marketing is probably the best option as it is niche enough to only focus one specific, and rather important, area.  The phrase ‘content is king’ has, to a certain extent, become the strapline of the marketing world, and rightly so. Content marketing is very relevant in the digital era and forces start-ups to create stimulating, engaging content.

It is more than just writing enjoyable copy or creating amazing visual artworks though – content marketing involves choosing the right way to spread your engaging blog posts, videos and infographics to help draw in customers, clients and visitors. At its very highest level, it includes the use of integrated content marketing tools, website data and an understanding of social media algorithms, but if you’re just starting out, you need to consider these top three tips first:

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Why do we talk about content alchemy?

One of my all-time favourite books has to be Paulo Coelho’s The Alchemist. It follows a young Andalusian shepherd on his way to Egypt. During his journey, he meets an old king named Melchizedek who introduces him to the idea of a ‘Personal Legend’. A Personal Legend is ‘what you have always wanted to accomplish’. The king also cites one of my favourite quotes in the book which is “when you want something, all the universe conspires in helping you achieve it’.

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New site, new opportunities

We are pleased to welcome you to our new website. We have worked hard to make it serve the needs of our new and returning customers. To this end we have decide to launch 3 new packages – these reflect the feedback we have received from our regular customers who prefer a pre-determined pricing structure and to pay a deposit to secure our time in advance. We would appreciate your feedback too – please reach out to us via the contact form on our Contact Us page, or via Facebook and Twitter.

Welcome to ‘content alchemy’ where magic meets science and clients get results, guaranteed.