When it comes to marketing, deciding what options to try and how much to spend is enough to make any start-up business queasy.
Content marketing is probably the best option as it is niche enough to only focus one specific, and rather important, area. The phrase ‘content is king’ has, to a certain extent, become the strapline of the marketing world, and rightly so. Content marketing is very relevant in the digital era and forces start-ups to create stimulating, engaging content.
It is more than just writing enjoyable copy or creating amazing visual artworks though – content marketing involves choosing the right way to spread your engaging blog posts, videos and infographics to help draw in customers, clients and visitors. At its very highest level, it includes the use of integrated content marketing tools, website data and an understanding of social media algorithms, but if you’re just starting out, you need to consider these top three tips first: